The National Women’s Soccer League unveiled the identify of its fifteenth staff Tuesday, dubbing the Boston squad BOS Nation Football Club.
BOS Nation, pronounced “boss nation,” will start taking part in within the league in 2026. The enlargement of the NWSL into Boston was first introduced final September.
The membership’s leaders stated the identify is an anagram for “Bostonian,” an intentional recognition of its new fan base.
“This new identification embodies the power, creativity, and pleasure of town of Boston, its distinctive mix of outdated and new, its famed diehard followers, and its new era of followers united by their love of the world’s stunning recreation performed by most of the finest feminine athletes on the planet,” an announcement from Boston University Soccer Partners, the group main the brand new membership, stated Tuesday.
The assertion added that the brand new identify does not simply signify the followers, however “signifies a collective identification made up fully of its fan base.”
Boston Unity Soccer Partners is an “all-female core possession group,” led by founding father of Juno Equity and minority proprietor of the Boston Celtics Jennifer Epstein. Stephanie Connaughton, Ami Danoff and Anna Palmer will function managing companions.
“This is a vital second for ladies’s sports activities in Boston – and for Bostonians to see that they’re totally represented within the staff identify, model identification, and even within the tongue-in-cheek tone of the unveil marketing campaign,” Epstein stated in an announcement Tuesday.
The model reveal included a cheeky promotional marketing campaign throughout Boston on Tuesday, with billboards and digital content material that includes provocative adverts as a part of the golf equipment “Too Many Balls” marketing campaign.
The marketing campaign makes references to an array of “balls,” together with outdated, new, metal, chilly and goat “balls,” with the final point out reducing to a video clip of former Patriots quarterback Tom Brady saying, “Wait, what?”
As a part of the membership’s identify reveal on Tuesday, Epstein additionally acknowledged two big-name buyers of the brand new staff: Six-time Olympic medalist gymnast Aly Raisman and actress and producer Elizabeth Banks.
Banks and Raisman, each Massachusetts natives, celebrated the brand new female-led possession group and the chance to assist foster ladies’s sports activities in Boston.
“I grew up a Boston sports activities fan & have particular recollections of going to Celtics, Bruins, Red Sox & Patriots video games with my dad,” Raisman stated in an announcement. “It’s so vital for teenagers to see themselves of their position fashions and I’m grateful to have the chance to help the expansion of ladies’s soccer and sports activities in my hometown.”
Tuesday’s reveal included a have a look at the membership’s new staff colours, specializing in their main shade, “Championship Green.”
“The main shade, Championship Green, is a nod to Boston Strong, symbolizing town’s resilience and tenacity,” the assertion learn. “It displays the staff’s dedication to being large, daring, and victorious.”
The staff colours may even embrace accents of purple, black, pink, yellow and orange, which “communicate to the wealthy range of Boston’s neighborhoods and the staff’s values and sign a brand new period within the metropolis’s sports activities panorama.”
BOS Nation will host dwelling video games in White Stadium, the second venue anchored by a ladies’s skilled sports activities staff on the planet, based on the staff’s assertion. They added that will probably be renovated to turn into the primary all-electric stadium in North America, working with net-zero carbon and 0 waste.
“BOS Nation FC joins the NWSL throughout an period of explosive development for ladies’s sports activities, with the league setting attendance data and attaining main media offers,” the staff stated in an announcement. “BOS Nation FC is dedicated to pushing boundaries each on and off the sector, signaling the passion for ladies’s soccer in Boston.”