Prior to its relaunch as an electric-only model, luxurious automobile producer Jaguar introduced its ‘new period ‘ by unveiling its new emblem and branding. The Tata Motors-owned British automobile maker on Tuesday revealed a brand new bespoke emblem, written as JaGUar, alongside a brand new prancing “leaper” cat design and advertising slogans like ‘delete abnormal’, ‘stay vivid’ and ‘copy nothing’.
The new emblem emphasised the model’s posh English pronunciation “Jag-you-are” as a substitute of the American “Jag-wahr.” The firm mentioned the brand new branding “seamlessly blended higher and decrease case characters in visible concord.”
The 102-year-old luxurious automaker introduced its transition to electrical autos in 2021. The model is reportedly set to launch three new electrical automobiles by 2026 after it took new automobiles off-sale over a 12 months in the past to give attention to reinventing itself.
“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that when made it so beloved, however making it related for a up to date viewers,” mentioned Gerry McGovern, Jaguar Land Rover’s chief inventive officer, in a press launch.
As per a report by Car and Driver, the pouncing cat emblem known as ‘the Leaper’, which has adorned Jaguar automobiles for many years, is being eradicated in favour of the badge.
Jaguar’s Managing Director Rawdon Glover known as the rebranding because the “greatest step change” within the firm’s historical past.
“A brand new period begins for Jaguar. This is an extremely thrilling time for the entire crew. To re-imagine such a globally famend model actually is a once-in-a-lifetime alternative. Today, Jaguar unveils its new model identification, recapturing its ethos to “Copy Nothing” that may hint its roots again to the phrases of our founder, Sir William Lyons,” he posted on LinkedIn.
How the brand new branding will look on the automobiles shall be unveiled at a Miami Art Week occasion on December 2.
“Watch out for the worldwide unveiling of the primary bodily manifestation of our model reinvention in Miami on December 2, the place Jaguar will champion true originality, as a creator and advocate of creative expression, in all its varieties,” Mr Glover mentioned.
However, the social media reactions to the rebranding haven’t been very reassuring. Replying to the relaunch video posted by Jaguar on X, one web person wrote: “Umm the place are the automobiles on this advert? Is this for trend?” To this, the model replied, “Think of this as a declaration of intent.”
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Another person wrote, “Jaguar took a 12 months off for this? This is how corporations fail.” Replying to this, the model mentioned, “This is just not the tip. This is the brand new starting.”
Jaguar took a 12 months off for this?
This is how corporations fail.
— BitS (@BotintheShell) November 19, 2024
Tesla chief Elon Musk additionally joined the cacophony to specific his confusion over the rebranding and wrote: “Do you promote automobiles?” To this, Jaguar’s official X account responded: “Yes. We’d love to indicate you. Join us for a cuppa in Miami on 2nd December?”