Congress has put up ‘Laapataa Ladies’ posters throughout Maharashtra
Mumbai:
In the run-up to the Maharashtra election, the Congress has launched a ‘Laapataa Ladies’ marketing campaign — named after the Kiran Rao-directed film — to shine the highlight on the Eknath Shinde’s authorities efficiency on the difficulty of girls’s security.
Posters put up throughout the state have ‘Laapataa Ladies’ written on them together with a brief sentence in Marathi: “64,000 ladies lacking in a yr.” They even have silhouettes resembling Chief Minister Shinde and Deputy Chief Ministers Devendra Fadnavis and Ajit Pawar.
The film, Laapataa Ladies, launched final yr and garnered rave critiques for its message in opposition to patriarchy delivered by way of the comedy-drama style. It has been chosen as India’s official entry to the Oscars.
The Congress marketing campaign additionally comes in opposition to the backdrop of the sexual abuse of two schoolgirls in Maharashtra’s Badlapur final month. It particularly targets Mr Fadnavis, who handles the Home portfolio.
Addressing the Assembly in August final yr, Mr Fadnavis stated 10 per cent of girls who go lacking within the state do not return residence.
“Women’s security is a reason behind concern for the nation. In Maharashtra, round 64,000 women and girls go lacking yearly and through Covid in 2019 and 2020 the quantity was the identical. In 2021, 61,000 circumstances had been registered. 87% of them have returned residence, whereas in 2022, 86% of the lacking women and girls have returned. We have been taking steps to deliver this share down,” he stated.
The Congress has now cited the identical quantity to focus on the Mahayuti authorities on its observe file on ladies’s security.
To attain out to ladies voters forward of the election, the state authorities has introduced the ‘Majhi Ladki Bahin Yojana’, beneath which eligible ladies within the 21-65 years age group will obtain Rs 1,500 per 30 days if their household revenue is lower than Rs 2.5 lakh.
The upcoming election is predicted to be a tricky battle for the ruling coalition of BJP, Shiv Sena and the NCP faction led by Ajit Pawar. The Maha Vikas Aghadi bloc of Congress, Shiv Sena (UBT) and the Sharad Pawar-led NCP faction are on the opposite aspect. In the Lok Sabha election 4 months again, the Opposition bloc had put up a stellar present, successful 30 out of the state’s 48 seats. While it will likely be seeking to construct on its ballot success, the ruling alliance will attempt to flip the tables on this election.