The Black Music Action Coalition (BMAC) gathered as soon as once more on the Beverly Hilton in Los Angeles final night time for its fourth annual awards gala, celebrating stars and uplifting the Black neighborhood by honoring its most supportive figures. Hosted by entrepreneur and media character Kenny Burns, the night kicked off with DJ Mars spinning tracks in tribute to 3 Black artists who just lately handed: Fatman Scoop, Tito Jackson, and Rich Homie Quan.
Here’s all the pieces that you must know concerning the occasion.
What Is the BMAC?
Each yr, the BMAC gathers distinguished figures within the music trade to honor artists and professionals who use their platforms for constructive change. Established in 2020, the BMAC seeks to create a unified pressure for racial fairness and justice inside the music trade. By leveraging collective voices, BMAC goals to enhance communities and drive systemic change, in accordance with its web site.
Presented by Live Nation, the BMAC Gala highlighted the group’s mentorship and earnings applications, persevering with its mission to enact significant change each inside the trade and past.
Who Were the 2024 Honorees?
Usher was current to just accept the Quincy Jones Humanitarian Award on the finish of the night, with Bobby Brown presenting the consideration. “When I used to be requested to current Usher with this unimaginable award, I didn’t hesitate,” Brown remarked. “He has impacted each the stage and the lives of so many all over the world. I’ve recognized Usher for a very long time, and he’s positively deserving of this award.”
While on his Past Future Present tour, Usher expressed gratitude to those that have supported his profession and emphasised the significance of utilizing one’s platform for constructive change. “Whatever alternative I’ve to shed mild, to symbolize progress that may assist others—what’s a dream with out motion? What is data with out motion? God’s phrase says in James 2:17, religion with out motion is lifeless.”
Attorney Benjamin Crump offered the Clarence Avant Trailblazer Award to LL Cool J, who just lately launched his album The Force. LL Cool J shared his motivation for creating new music, saying, “I needed to point out future generations that our tradition just isn’t disposable. I simply needed to empower younger youngsters and present them what’s attainable.”
Other honorees included:
- BMAC Social Impact Award: Scott Mills, Louis Carr, Constance Orlando, and Kimberly Paige from BET Media Group
- BMAC Change Agent Award: Ivy McGregor, Executive Director of BeyGOOD
- BMAC 365 Award: Live Nation
Gunna acquired a commemoration for the “BMAC 30349 Guaranteed Income Program,” offering 30 households in South Fulton, GA, with $1,000 stipends.
“I’m from South Fulton, the Blackest metropolis in America,” the Atlanta rapper stated. “With Gunna’s Great Giveaway in 2018, I needed to offer again to my neighborhood. Over the years, we’ve been pushing, and I’m going to maintain pushing to uplift my neighborhood.”