This month, Google launched an inventory of the highest 100 manufacturers, merchandise and buying classes based mostly on search information in 2024. In addition to itemizing well-liked merchandise throughout classes like tech, magnificence, house and health, Google additionally tapped influencers to checklist their prime picks and highlighted particular trending statistics from the yr (comparable to searches for white noise for sleep hitting an all-time excessive in 2024 or skincare units spiking 100% this yr).
With 2025 on the horizon, NBC Select editors mirrored on our favourite merchandise we lined this yr based mostly on Google’s trending searches. Below, I compiled manufacturers and buying classes we’ve lined from Google’s checklist, and narrowed down our favourite merchandise inside each.
2024 Google Shopping bestsellers
Therabody
Therabody searches have spiked each vacation season since 2020, in accordance with Google. The model makes a few of our favourite therapeutic massage weapons, lots of that are FSA-eligible and NBC Select Wellness Award winners.
Fitness trackers
We examined and lined quite a lot of health trackers this yr, together with the Oura Ring (which was a prime searched model this yr, in accordance with Google) and Apple Watch. NBC Select reporter Harry Rabinowitz reviewed the Oura Ring earlier this yr, and likes the gadget’s sleep monitoring and exercise detection options.
Wireless charging stations
Wireless charging stations made a splash in 2024, with searches up by 65%, in accordance with Google. Rabinowitz says he prefers wi-fi chargers which can be moveable and straightforward to journey with, like these from Hicober and Anker.
White noise machines
Searches for white noise machines hit an all time excessive this yr, in accordance with Google. NBC Select contributor Bethany Heitman spoke to sleep consultants about the best way to decide the correct white noise machine for you and compiled the very best ones to buy based mostly on their steerage.
Running sneakers
Salomon and Nike Motiva sneaker searches hit new highs this yr, in accordance with Google. We lined a few of our favourite working sneaker manufacturers this yr, together with On, Brooks and extra.
Earbuds
Searches for earbuds spike each season, in accordance with Google. NBC Select editors examined a number of wi-fi earbuds based mostly on consolation and high quality, lots of which received an NBC Select Wellness Award.
Indoor gardening kits
Searches for indoor planters and equipment grew by 55% this yr, in accordance with Google. This yr, NBC Select affiliate search engine optimization reporter Ashley Morris reviewed the Aerogarden Harvest Elite, which is designed to allow you to develop crops and herbs from anyplace so long as you have got an outlet.
Overnight luggage
Searches for in a single day luggage spike each fall, in accordance with Google. For nevertheless lengthy the journey you’re taking could also be, NBC Select updates editor Mili Godio spoke to journey consultants to find out the very best weekender and in a single day luggage of the yr, lots of which received an NBC Select Travel Award.
Lip remedies
To discover the very best merchandise for dry lips, NBC Select editors examined over 50 lip balms and spoke to board-certified dermatologists about lip masks to find out the highest lip care merchandise. Searches for lip sleeping masks have been additionally up 70%, in accordance with Google.
Dyson hair merchandise
Dyson makes a few of our favourite hair instruments, together with flat irons and blow dryer brushes. The model additionally hosted a number of offers this yr, together with a restricted time low cost on the expert-recommended and NBC Select staff-favorite Dyson Airwrap.
Pickleball tools
Pickleball continues to develop as a sport, and searches for pickleball paddles hit an all-time excessive this yr, in accordance with Google. Heitman compiled our favourite pickleball units and equipment of 2024, together with sneakers, paddles, balls and duffel luggage.
Plush robes
Searches for robes enhance each December, particularly throughout chilly winters, in accordance with Google. Robes serve many functions, together with post-shower consolation to heat throughout the colder months. Our editors shared their favourite robes of 2024, lots of which received an NBC Select Bed and Bath Award.
Ice cream makers
Searches for ice cream makers have been up 60% this yr, in accordance with Google. Ninja’s Creami Deluxe is a buzzy kitchen instrument, and even bought out at main retailers this the yr.
Record gamers
Searches for turntables and file gamers elevated 50% this yr, in accordance with Google. If you’re new to vinyl data and don’t know the place to start out trying, our editors have you ever lined: We element how precisely a file participant works and what to know before you purchase one.
Why belief NBC Select?
I’m an NBC Select Page and regularly work on reward guides and product roundups. For this story, our employees really useful their go to merchandise from Google Shopping’s prime searches of 2024.
Catch up on NBC Select’s in-depth protection of private finance, tech and instruments, wellness and extra, and comply with us on Facebook, Instagram, Twitter and TikTook to remain updated.