WASHINGTON — Kamala Harris’ presidential marketing campaign is ramping up efforts to courtroom male voters two weeks earlier than Election Day with adverts on platforms frequented by males like fantasy sports activities, sports activities betting, sports activities information and online game web sites.
Harris is preventing to win over voters inside this key demographic, amongst which former President Donald Trump has an edge.
As a part of the marketing campaign’s plan to draw male voters, the vp’s marketing campaign launched a collection of adverts Friday on sports activities information websites like DraftKings and Yahoo Sports in addition to online game websites like IGN and Fandom. Harris’ is the primary marketing campaign to promote on DraftKings.
In one 30-second spot that may seem on these web sites, former skilled basketball star Magic Johnson compares the financial insurance policies between the 2 candidates as if he have been previewing two sports activities groups clashing.
“Let’s break down Kamala’s financial plan. She has a plan to chop taxes for over 100 million Americans,” Johnson says. “Now let’s have a look at the opposite man. He’s a failed businessman, plain and easy. It’ll jack up costs, which implies you’ll pay extra for just about all the things. Kamala’s plan is pro-business, pro-entrepreneur and pro-America. That’s why I’m backing Kamala on this election and I hope you’ll do the identical.”
Actor Ben Stiller seems in one other advert, through which he references his “Academy Award-snubbed film, Dodgeball.”
“You know this election is lots like dodgeball. Kamala Harris is the typical Joe underdog and…Ha No, this isn’t a time for jokes,” he mentioned. “You know what? It’s approach too vital. Donald Trump needs to terminate the Constitution. Project 2024 will give him practically limitless energy. We can’t let him get wherever close to the White House. So, vote for Kamala Harris.”
Since she jumped into the race, Harris has been attempting to draw males to assist her, however Trump continues to carry out higher amongst male voters.
NBC News’ current ballot discovered that 56% of male registered voters assist Trump, whereas 40% of them assist Harris.
Trump has additionally focused adverts to male-heavy viewership, together with attacking her for transgender rights positions in adverts which might be airing throughout soccer video games.
According to the Harris marketing campaign, it is also attempting to interrupt by means of and attain males on platforms equivalent to TikTok and live-streaming website Twitch. It’s additionally partnering with a number of accounts that promote memes like dudewithsign and thegoodliars.
The marketing campaign mentioned it is also putting adverts on sports activities discuss radio and is profiting from main sporting occasions like main school soccer video games, NFL video games and MLB primetime video games.