The cans, which have been on sale since early October, can solely be present in native shops in and round Como. They cannot be bought on-line, with the corporate aiming to advertise visits to the Lake Como space.
“Only those that go to Lake Como can wish to purchase our memento, recollections are usually not purchased however lived,” the web site says.
The cans are being offered at two areas in Como — a bookshop and a restaurant — in addition to in Menaggio and Lenno, two widespread locations on the lake.
Lake Como, 50 miles north of Milan, is famend for its extravagant villas that entice celebrities and different well-heeled vacationers from far and extensive.
International movie productions have chosen the lake as a surprising backdrop, and social media are awash with customers displaying off their journeys.
Interest in Lake Como soared in 2002 after George Clooney bought a villa in Laglio, a village on the western shore of the lake.
One consumer on X famous that this celeb connection has now impressed this quirky product that’s “Inspired and breathed by George Clooney.”
But not everyone seems to be offered on this breath of recent Italian air.
Many on social media criticized these shopping for the canned air, dismissing it as an “outdated concept” with one consumer, Nelson Neilson, writing in a submit on X: “Not new. My mother and father had one thing related from Banff 50 years in the past.”
Still, others noticed the humor.
“Come on! It’s only a memento,” consumer Kovács Géza posted on X.
This isn’t the primary time that Italian air has been canned and offered.
Shortly after World War II, Italian businessman Gennaro Ciaravolo began promoting canned air from Naples.
Ciaravolo used empty meals support cans left by U.S. troops after the liberation and claimed to fill them with air, calling it “Aria di Napoli.”
And canned air isn’t distinctive to Europe. Canadian model Vitality Air captures and bottles air from The Rocky Mountains, promoting it all over the world.